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DAVID
HILLMER
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Web design

Modern design with an intuitive user experience - aligned with your business goals.

(UI Design – UX Design)

Web design project brief with goals and scope

01

Strategy

Based on what you offer, we shape clear website goals, pinpoint your audience, craft the core messaging, and define what sets you apart from competitors. This becomes the project’s foundation.

Goal definition

We define what role your website plays in your business, whether that’s generating leads, driving bookings, strengthening your brand, or supporting recruiting, and which metrics matter. That way, it’s clear what we’re building towards and how success will be measured later on.

Target groups & use cases

We define who will be using the website, what situation they’re in when they arrive, and what they’re looking for. From that, we create clear usage scenarios that guide the structure, content, and user journey.

Competitor analysis & positioning

We review comparable websites in your market, identify their patterns and gaps, and use these insights to define how to position your business. The goal is a site that fits to your goals and values while clearly standing out from similar offers.

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Website wireframe and user-flow diagram

02

UX Design

Based on your project goals and your audience’s needs, we create a site structure that’s easy to understand and guides visitors to the points that drive conversions.

User journeys & navigation

We define how different user groups enter the site, which steps they take, which pages matter most, and where they should end up. This creates clear user journeys that shape the structure, navigation, content, and calls to action.

Wireframes & page layout

Layout sketches make it clear how structure, reading flow, and conversion elements work together. They help us spot early where we need to focus, cut, or go deeper so the experience feels smooth and the website doesn’t just inform, but also converts.

Prototyping & tests

With clickable prototypes, we can simulate the user journey and key interactions ahead of development. This helps us validate early on whether users understand the paths, and where we need to refine the experience.

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UI style guide with typography, form fields and colours

03

UI Design

A cohesive visual system built from layout, colour, type, and reusable components: high-quality in feel, easy to scale, and aligned with your brand.

Look & feel: colours, typography, visual styles

Colours, typography, and imagery are chosen intentionally and aligned with each other so your website communicates your brand’s character without feeling busy or overloaded.

Design system & page layouts

Based on the look and feel, we define reusable components, including buttons, cards, forms, that become your website’s design system. Page layouts are built from these elements, so content stays modular and your site can grow easily.

Responsiveness

For responsive design, we refine components and layouts for each viewport, ensuring a smooth, consistent user journey on mobile, tablet, and desktop.

Motion & micro interactions

Optionally, we add purposeful motion and micro-interactions that give users clear feedback, support orientation, and make states on the website visible: no gimmicks, just a better experience and brand impact, with a subtle wow effect.

MORE ABOUT MOTION DESIGN
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Was meine Klienten Partner sagen.What my Clients Partners say

Bei allen Projekten verbinde ich UX/UI Design und Webentwicklung mit einem starken Partnernetzwerk für langfristige Performance und Partnerschaften. Persönlich und nahbar mit Agenturleistungen ohne Agentur-Overhead.

On every project, I combine UX/UI design and web development with a strong network of trusted partners, built for long-term performance and lasting collaboration. Personal and approachable, with agency-level output without the agency overhead.

Your Showdown founders Phil and Max

Max Muhle

CEO & Co-Founder

CEO & Co-Founder

Your Showdown

„Die Zusammenarbeit mit David ist von Anfang an unkompliziert und zuverlässig. Er unterstützt uns kontinuierlich mit gutem Service, hilft uns bei der Conversion-Optimierung und setzt Integrationen mit Drittanbietern zuverlässig um. Auf ihn ist jederzeit Verlass, und auch neue Anforderungen werden schnell umgesetzt. Die Kommunikation ist immer freundlich, klar und unkompliziert. Vielen Dank für die tolle Zusammenarbeit!“

“Working with David has been straightforward and reliable from day one. He consistently provides great service, helps us with conversion optimisation and reliably handles third-party integrations. We can always count on him, and new requests are implemented quickly. Communication is always friendly, clear and straightforward. Thank you for the great collaboration!”

Maria Lamping

Expertin PR und Kommunikation

PR and Communications Specialist

ReformhausMarketing

„Wir sind sehr zufrieden mit der neuen Website. Genau das, was wir uns gewünscht haben.
Besonders freut uns: Bei den Herstellern kam die Präsentation der Website richtig gut an. Es hat großen Spaß gemacht, mit Dir zu arbeiten: professionell, unkompliziert und immer mit einem guten Blick fürs Wesentliche.“

“We are very happy with the new website. It is exactly what we wanted. We are particularly pleased that the website presentation was so well received by the manufacturers. Working with you was a real pleasure: professional, straightforward and always focused on what matters.”

Manuela and Jan from MAELA Base

Manuela Möllering

CEO & Co-Founder

CEO & Co-Founder

Maela Base & Mabyen

„Wir sind sehr happy mit der Zusammenarbeit mit David. Er hat uns von Anfang an super beraten, betreut und alles für uns umgesetzt. Wir sind sehr zufrieden mit den Webseitenergebnissen, der kontinuierlichen Betreuung und Weiterentwicklung seit über 2 Jahren. Sehr netter Kontakt, angenehme Zusammenarbeit und schnelle Umsetzungswege. Wir können David nur wärmstens weiterempfehlen.“

“We are really happy with our collaboration with David. From the very beginning, he has given us excellent advice and support and taken care of everything for us. We are very pleased with the website results and the ongoing support and improvements over the past two years. He is very friendly, a pleasure to work with and quick to implement changes. We wholeheartedly recommend David.”

Three AufSicht Beratung team members by the Rhine in Mainz

Judith Bollinger

CEO & Co-Founder

CEO & Co-Founder

AufSicht Beratung

„David hat unsere Ideen in ein Ergebnis umgesetzt, das genau zu uns passt. Wir haben seine Kreativität, klare Kommunikation und sein zuverlässiges Projektmanagement sehr geschätzt.“

“David turned our ideas into a result that felt right for us. We appreciated his creativity, clear communication and reliable project management.”

Luise Billen

Internationales & Öffentlichkeitsarbeit

International Relations & Public Relations

RETech Germany

„Wir sind sehr zufrieden mit der Zusammenarbeit mit David. Er hat unsere Ideen und Wünsche schnell verstanden und mit kreativen Ansätzen sowie konstruktivem Feedback sehr überzeugend umgesetzt. Kommunikation, Zuverlässigkeit, Schnelligkeit und Projektmanagement waren durchweg professionell und angenehm – vielen Dank für die großartige Zusammenarbeit!“

“We are very pleased with our collaboration with David. He quickly understood our ideas and requirements and brought them to life with creative approaches and constructive feedback. Communication, reliability, speed and project management were professional and pleasant throughout. Thank you for the excellent collaboration!”

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6+ years of experience

15+ successfully realised projects

David Hillmer

On every project, you can expect high-quality outcomes, results you can measure, and a collaboration built to last. With my partner network, we can handle all your needs: design, development, and marketing.

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